Background:

Someone once said that "packaging is nine-tenths of the sale." Perhaps ninety percent of everything in a landfill is not discarded packaging, but one look at any dump site in the country will show that much of it is throw-away packaging. All those containers, with allthose clever trademarked logos and advertising banners on the packaging is destined to be buried under tons of more packaging and dirt by some big Caterpiller diesel bulldozer. What a waste!

Wouldn't it be a boon for the manufacturer of the contents of that packaging if some of those doomed logos and imprints could continue to live on an article of value to the consumer? After all, probably the best prospect for a new sale is someone who has already purchased the product, is familiar with it, and can be reminded or induced to want more of it. In addition to the pure novelty of the "Invertainer" idea sparking sales (who wouldn't find it intriguing to almost instantly convert a common-looking container into a drinking glass, vase or serving dish?), here is where this invention finds its longterm usefulness.

A manufacturer can offer a container package that allows consumption in the conventional manner, or conversion of the package to a drinking glass, etc., depending upon consumer option. An inexpensive plastic version of Invertainer packaging is good to take on a picnic or group outdoor setting, etc. More substantial glass or metal versions are good for parties, gatherings of all types--"indoor social drinking." High quality decorative models are good for brand development and continued consumer exposure as the package is retained and re-used again and again. Clever artistic designs may even take on collector's value. At one point in our history there was almost a cottage industry for collecting pretty bottles and hand converting them to drinking glasses, lamps and all types of craft articles. This invention formalizes all that. 

Most liquid or solid consumer products that can be poured into the Invertainer can be packaged and shipped through normal distribution channels using this invention. This would include soda, beer, candy, nuts, scented candles, alcohol drinks, liqueurs, wine, wine coolers, granular or liquid foods and even non-toxic household products such as scented soaps. It gives the packager a way of offering a product in an attractive package which will be valuable to the consumer, building future purchase incentive and brand loyalty. 

The animations accessed from the menu above show just some of the possible ways in which this new packaging can be offered.